Connecting the dots

Turning data into insights and insights into opportunities.

Our Approach

Anti-Fragile Approach

We take our lead from The Black Swan author, Nassim Taleb’s Anti-fragile approach, i.e. “anything that has more upside than downside from random events (or certain shocks) is anti-fragile, the reverse is fragile”.

There is always a smarter way to do things. Learning to adapt and become more resilient in uncertain times is what drives us. Our mission is to identify those areas where we can leverage technology and business process to help people do what they do better! We either build solutions from the ground up, or integrate existing technologies on a best practice, fit-for-purpose basis.

Key Assumptions

IDC’s value proposition and offerings are based on a few key, observable, measurable assumptions:

The world and humanity are facing new challenges (multi/pan-systemic: environmental, social, cultural, economic, personal and spiritual) for which solutions are still evolving, being devised, or are taking time to gain traction.

The effect of these challenges is that in a short space of time, the business, social, spiritual and geopolitical landscapes have changed in ways that demand new paradigms and approaches: both in terms of risks and opportunities for individuals, societies, business, governments and public and academic institutions.

It seems as if most things in human experience are now moving targets: the only constant appears to be change. And change is often frightening, daunting, and yet can be freeing and exhilarating. Transformation equals evolution, equals ongoing existence.

The solutions to these challenges need to be found collaboratively and actioned fast: there is hyper time sensitivity at play, especially in terms of environmental concerns, and how these are having a ripple effect throughout all areas of the global system.

In this information-driven, digitally-connected, socially-networked, knowledge-based new world, there is a surfeit of information being generated and consumed by the millisecond. This exponentially accelerated data sharing and communication capacity is bringing people and communities into closer proximity and interactivity than ever before, and opening up new frontiers of markets, knowledge and learning to entire new cohorts of people. However, it is also often causing overwhelm, numbness, confusion, alienation or conflict.

Our Tools

Double Diamond Process









Thrive Forward

IDC offers collaborative communication, digital marketing and transformational or change management strategies and solutions to help solve the world’s biggest and most important challenges, rapidly and lastingly, using a Diagnostic / Remedial / Adaptative / Immunisation methodology called Thrive Forward:

What ails your organisation?

  • What needs to transform?
  • What problems are you trying to solve?
  • What are your pain points?
  • What keeps you up at night?
  • Chronic or acute problems?
  • Curable or terminal?

What treatments/remedies are recommended to fix your ailment?

  • What focused strategic solutions and communicative/persuasive tools are recommended for your ailment? Are these based on sound research and innovative/disruptive processes/practices?

How agile and adaptive is your organisation to the required changes?

  • Is there a chance of resistence/immunity to the remedies?
  • What are the blocks to change?
  • Is there any chance of relapse?

Is your organisation able to sustain/maintain the new regimen to ensure better health, wellbeing and longevity?

  • Maintenance: have you built ongoing health assessments/check-ups/follow-ups/regimen adjustments into your long-term Thrive strategy?
  • What type of life do you envision for your organisation in the long term?
  • Are you able to embrace the ongoing learning and adaptation required to keep your finger on the pulse of the most current changes and developments to prevent the return of dis-ease?

The End Game

Closing the gap between Marketing and Sales


Brand/Marketing Strategy

  • Content Marketing Strategy
    • Messaging
    • Conversations
    • Collateral

The Machine


  • Website
  • Social Media
  • Social Listening
  • PR
  • Advertising
  • Events
  • SEO
  • Emarketing
  • Ecommerce
  • CRO
  • CRM
  • Research



  • Leads
  • Sales
  • Insights
  • Reputation Management
  • Competitor Monitoring
  • Industry Trends

Inspiration & Influencers

(Just a few that have helped shape our thinking - there's lots out there!)


  • Antifragile – Nassim Nicholas Taleb
  • The Hype Machine – Sinan Aral
  • Signals – Dr Pippa Malmgren
  • The Future of Everything – Patrick Dixon
  • Radical Uncertainty – Decision-Making For An Unknowable Future – Mervyn King, John Kay
  • Tools of Titans – Tim Ferriss
  • Exponential Organizations – Salim Ismail
  • Talk, Inc. – Boris Groysberg & Michael Slind
  • Information is Beautiful – David McCandless
  • Thinking, Fast and Slow – Daniel Kahneman
  • Remote – Jason Fried & David Heinemeier Hansson
  • Re-imagine – Tom Peters
  • Loonshots – Safi Bahcall
  • This Changes Everything (Capitalism vs The Climate) – Naomi Klein
  • Cradle to Cradle – Remaking the Way We Make Things – William McDonough & Michael Braungart
  • The Zero Marginal Cost Society – Jeremy Rifkin