You are what you publish

We can help you build your online presence.

IDC at a glance

Founded in 2010, by communications specialist, Ian Davidson, IDC is a communications and digital transformation consultancy with a global footprint.

Over the years, IDC has assembled an experienced team of partners and associates, who together cover brand, paid media, digital communications strategy and implementation, UX and UI design, Ecommerce strategy and implementation, stakeholder engagement and lead generation.

In addition, IDC also has a suite of purpose-built solutions to address business modelling, e-learning and digital asset management requirements.


Given IDC’s keen interest in Climate Change and Sustainability, we have established a dedicated division called Regenerate.

Learn more about regenerate here

Algorithm at a glance

We work closely with Algorithm, South Africa’s leading SEO and Performance Marketing agency.

Algorithm is a data, analysis and performance marketing company. They have built a series of tools and processes to take the “fluff out of marketing” so that brands can use a large array of data sources to make informed creative decisions. Algorithm has clients in the UK, Sub Saharan Africa, the Middle East and the United States. The team of senior consultants has years of experience and bring access to unique data sets to create winning strategies.

Automation and reducing complexity through data is the name of the game.

See Algorithm’s core offerings here

Learn more about Algorithm here

Our Swat Team

Ian Davidson


Ian is a communications specialist with a background (30+ years) in Financial PR, Above- and Below-the-Line Advertising, Brand Development and Digital Communications. He has worked with a number of reputable agencies, in senior positions, including Ogilvy & Mather, Lintas Worldwide and Publicis.

In 2002 he joined a digital agency as CEO, which he helped grow into a successful, pioneering, award winning business and since then he has been actively involved in digital communications and transformation.

Ian has worked with a wide range of clients, both in South Africa and abroad, across a number of sectors including FMCG, Financial, Hospitality, Education, Tourism, Property, Fishing, Automotive, Govt., Professional Services and NGOs.

Given his extensive communications  experience and deep interest in Climate Change, sustainability, innovation and technology, Ian is well placed to spearhead any project, campaign or initiative to help a business or organisation make sense of the world around them and how to move forward.

Graeme Stiles


Graeme Stiles is the founder of Algorithm Agency, a specialist data & performance agency. Graeme is obsessed with process and automation, using data to drive decision making. With experience in data, analysis and digital marketing, he’s able to identify opportunities to develop tools and technology to help brands get a real edge on their competition. Graeme has the ability to pull data sources together to give a clear picture of what a business and marketing strategy should be, not based on creativity or instinct but on solid facts and figures!

Richard Vowles


Richard Vowles spent his formative years with Unilever’s Liptons and Elida Ponds before joining The White House. He went on to become a founder member and managing partner of The Engine Room. Richard’s brand experience includes client and agency sides of the desk, with signature clients Old Mutual, Momentum, Liquifruit, Energade, Nestle, Alpha Cement, BP Express, Engen and Distell. Developing strategies into compelling narratives are passions that keep him wired and excited. The author of two corporate histories and his own novel, Richard is happiest whilst strategizing, conceptualising, writing or 4 x 4 adventuring with his family into Africa.

Simon Lloyd


Simon Lloyd, is the Chief Commercial Office of our specialist partners Algorithm. Simon is a true digital veteran with over 28 years’ experience in a variety of technology and digital sectors. He started in the music industry, before moving into data and e-commerce positions, in verticals from leisure and tourism to finance and investments to retail and technology. He learned his trade in the UK, before spotting an opportunity for a data- and automation-led agency in South Africa., where he worked with co-founder Graeme Stiles to help build the data and digital performance business that is Algorithm.

Erica Kleine


Erica started her career as an advertising copywriter, and has since gained extensive experience as a communications practitioner, strategic consultant, project manager and entrepreneur. Her work spans a wide cross-section of sectors and industries, and a large variety of media – from print to digital.

With 25+ years of communications, writing, marketing, eventing (specifically lifestyle/wellbeing events), project management and consulting experience behind her, Erica is passionate about creating innovative, holistic, strategically, socially and environmentally sound solutions for her clients.

The importance of pursuing inner – or personal – transformation, which can then facilitate wider social and environmental transformation, is one of Erica’s core philosophies. Her main aims in life are to thrive, and inspire others to thrive by discovering healthier, more fulfilled and authentic ways of living, being and doing. She lives by the maxim: “Creativity is intelligence having fun.”

In practice this means collaborating closely with clients in their process of becoming ever more conscious and aligned, using her communication skills to help them imagine the amazing possibilities inherent in their lives and projects.

Adam Brandt

Poptag - Ecommerce

Adam Brandt.

The Digital Brand Whisperer

Founder POPTAG AGENCY. A Digital Creative Agency. For Business.

Digital Marketing – eCommerce – Brands

As POPTAG’s founder, Adam is focused on transformative eCommerce and online sales strategies which impact businesses and brands. “Poppin’ Tags” is about future proofing online commerce.

Adam’s mission is to grow businesses and build Brands online. As an Advertising Industry veteran he has occupied leading positions at top Digital Agencies like Ogilvy for over 25 years.

A Top Ranked Executive Creative Director with a track record of winning awards for Global Brands locally & into Africa. Blah blah…

Winning 14 Agency of the year titles and over 300+ Digital Marking Awards ie. EMEA Loeries Grand Prix, IAB Bookmarks, Cannes Lions, AD&D & MMA Smarties among others.

Algorithm in action